Augusto – Adidas

Adidas: All Blacks & Black Ferns Replica Jersey Launch

Opportunity:

A Global Media Launch of an innovative new product for Adidas during level 1 in NZ.

To celebrate the launch of the new All Black and Black Ferns Primeblue replica jerseys, we were tasked with hosting an exclusive media launch event. We were asked to create a dynamic atmosphere with theming and storytelling to highlight the sustainability story and drive talk-ability and excitement for all attendees.


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Solution:

Uno Loco sourced an Ocean side venue in which we could build a journey of reveals for the attendees.

Within an entrance tunnel guests passed through a tunnel of LED walls and floor with bespoke content of the ocean and ocean plastic surrounding them, the sounds of waves crashing, the smell of the ocean surrounds.

Guests passed through the entrance tunnel and exited into a wide-open room. One side of the room was dominated by a giant curved LED wall. The other side of the room was open to harbour views.

The giant curved LED wall played content in regard to PrimeBlue and Adidas and acted as a live backdrop for presentations and speeches and the reveal for the All Blacks and Black Ferns.


Quote

"Hey team

Thank you so much for all the hard work and long days put into creating the launch event! It was awesome, and I know adidas are super happy with how it all went.

So on behalf of adidas and Augusto – thank you! And I look forward to getting to work together again sometime soon"

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