Mediaworks

Brand Launch Garden Party

Hero
Opportunity:

Every year MediaWorks hosts a key customer and client event, however, it’s not every year you do a major rebrand. We were asked to produce an event to celebrate and reveal the new MediaWorks brand and content for the year ahead. The event was to be a garden party theme and two tiered – a stakeholder session followed by a more informal event for their staff in the evening.

27912728 1831522733532786 1513301114324138355 o 550x412
28061500 1831523596866033 5236881607881933025 o 550x412
27913115 1831522536866139 1046892920263110840 o 550x412
Solution:

We created a multi-layered Garden Party themed event for both occasions with a beautifully styled sit down lunch for 420 guests and a relaxed evening celebration for 400 from the industry – complete with iconic Auckland food trucks and pop up activations showcasing MediaWorks’ amazing portfolio of brands and music. Having to relocate the event into an indoor venue within 4 days, the team worked tirelessly to transform The Cloud into a Garden Oasis.

Result

A stellar event, perfectly executed, hailed as a brilliant showcase for MediaWorks' brand launch for 2018.

2
1
Close