Mitre 10

Awards 2021

Hero
Opportunity:

The Mitre 10 bi-annual Gala Awards dinner is their biggest event of the year. The dinner is the finale to the Mitre 10 Trade Expo which is held over the two days prior.

The attendees are product and service partners/suppliers who have exhibited at the Expo, Mitre 10 store management and staff, Board of Directors and Mitre 10 Support Centre staff.

The purpose of the event is to celebrate the amazing work that their both trade partners (suppliers) and Mitre 10 store owners are doing.

The aim is always to have a big ‘wow’ factor in the production so when guests walk in the door they’re seeing something amazing. The audience is very down to earth and like to have a good time so a great band and a relatable MC are both essential.

They required full event production management from a company who offer superb creative and technical abilities and who can produce a world-class event.


Categories:
Live
Type:
VIP Experiences
1
2
1 O1 A2724
Solution:

The awards were held at Spark Arena. We had 860 guests attend the event. This year we were given the theme of ‘Play to Win’. We used Chess as a visual metaphor to amplify this theme. Using large scaled chess pieces to create drama and engagement, think 'The Queen's Gambit'.

We also set up a photos set in this theme so that the guests could get a professional photo taken during the breaks. Then to close the night we have Phil Madsen and a 7 piece band belting out covers that filled the dance floor all night.


Mitre10 2021 Lights
Result:

An evening that struck the perfect amount of prestige and fun for all the guests


Close