Countdown

Togetherness Virtual Tradeshow

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Due to the unprecedented year that it was, 2020 saw Countdown's typical physical tradeshow go fully virtual. Which was the first time they had done so.

The virtual tradeshow was a complex undertaking with three full days of conferencing with multiple streams running at the same time. With an audience of internal staff and external suppliers beaming into a custom portal that featured all the relevant content


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The Uno Loco team created the brand identity for all the broadcast motion assets, the set design, produced the full show and ran the technical production onsite for over 40 live sessions

Utilising a virtual event hosting platform allowed for audience interaction independent of the stream sessions, which brought everyone together. Creating a special few days of connection for the Countdown teams in what was an extremely challenging year.


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