Vodafone

Vodafone 5G Launch

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Opportunity:

Vodafone tasked Uno Loco and Hula to launch their shiny new 5G network on the 1st December 2019 to its entire staff. Working under a strict NDA, as Vodafone was to be the first to launch 5G in New Zealand, the opportunity was to hold an event in Auckland, Christchurch and Wellington while it was streamed to all Vodafone staff nationwide.

Select Media were also invited to ensure the message was spread far and wide and that EVERYONE knew Vodafone were first off the blocks.

Categories:
Live
Type:
Design
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Solution:

Our digital and media team in HULA got to utilise some very cool tech on this launch event to enable strong and stable coverage across the Vodafone sites and to help spread the word.

Just some of the inclusions to showcase 5G were;

  • Multi-camera satellite broadcast
  • Intranet Web Streaming
  • Live performances
  • Massive Kabuki banner drops
  • C02 Cannons
  • And the piece de resistance, Holograms
Uno Loco’s super talented design team Hula created all the content, motion graphics, video production and design elements. We conceptualised and then delivered the message a shed load better than those glitchy holograms of blockbuster films of years gone by, firmly planting Vodafone 5G into the collective consciousness of New Zealanders, shouting that 5G is here: a virtual brave new world of possibilities.


While we were at it we threw in a few other hologram moments, just for good measure.

  • A dance battle
  • A Haka
  • A DJ set from DJ Ari
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Result

Audiences were going nuts and were buzzing about Vodafone 5G!!!

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